Home > Uncategorized > Scan It Baby! How and Why Tags Are Revolutionizing Digital Marketing

Scan It Baby! How and Why Tags Are Revolutionizing Digital Marketing

Wednesday, October 5, 2011 | 2:00 p.m. ET/11:00 a.m. PT


“Scan it!”. You hear and see consumers doing this everywhere. The airport. Grocery stores. Newspapers, Direct Mail, and Retail stores — you can’t escape it. According to Microsoft, 3 Billion Tags have been printed in the past 6 months. By the end of the year there will be more tags on Earth than people.


Tags add a new dimension to traditional or non-digital marketing. Consumers scan tags (with smartphone apps) and find out more information about a product, access sweepstakes and engage in a richer, more immersive experience than was previously possible in today’s highly efficient commerce environment.


Marketers are printing tags by the billions to create that richer experience, to better connect with customers, to personalize the offline browsing experience and to build loyalty and connections with relevant content at the tap of an App.


Join us for this to learn:

  • What is Mobile Tagging?
  • What are the use cases and business impacts
  • How Mobile tagging works in the marketplace
  • Best practices in launching and managing tagging campaigns
  • Why you should consider it as a part of your marketing mix

Join us to find out why Billions of tags have been printed, how a single magazine issue generated 450,000 scans and how adoption by marketers and consumers is changing our understanding of the path to purchase.


Isn’t time to connect your physical world with your digital customers?


Come to this session armed with your questions. You’ll be able to submit questions directly to our panelist for a live Q&A session during the hour.


Sponsored by Aprimo


Click here to register today!


Can’t make it on October 5th? No problem! Target Marketing webinars are archived for 90 days after the live event. Click here to register and get access to this webinar on-demand.








Paul Cunnington

Director of TAG Product Management, Startup Business Group,

Microsoft Corporation


Dave Motheral

Director ISV Alliances,







Categories: Uncategorized
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